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The Data-driven Go-To-Market (GTM) Blog

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Using Marketing Experiments to Optimize the Marketing Mix

Boosting Profitability with Targeted Marketing: Comparing Random Targeting, Independent Sort RFM, Sequential Sort RFM, and Logistic Regression

Navigating the Complexities of Customer Lifetime Value (CLV) Calculation

Unleashing the Power of Marketing Mix Models for Optimal ROI

Scales in Marketing and Their Uses

Designing Effective Surveys to Derive Customer Insights

Marketing Research

Why Marketing Analytics is Essential Today

Marketing Strategy

STP - Segmentation, Targeting, Positioning: Using Marketing Analytics to Achieve 2-3 Times Higher Return on Marketing Investment (ROMI)

The Power of Marketing Analytics: Revolutionizing Sales and Marketing Strategies

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