AI Won’t Wait for Your Strategy Cycle.

We help leadership teams act before margins collapse and competitors take the lead.

We are a strategic advisory firm focused on AI, data, and go-to-market transformation for technology companies and enterprises.
About us

The Reality CEOs face

Over the next five years:
- Entire product categories will be replaced by AI-native competitors.
- Margins in services and knowledge work will compress.
- Sales, marketing, and customer support will be radically automated.
- Platform shifts will determine who controls the value chain.
‍
The biggest risk is not adopting AI too early.
The biggest risk is adopting it too late.
Our services

We advise leadership teams on:
- Where AI will create new profit pools.
- Where it will destroy existing ones.
- Which capabilities to build, buy, or partner.
- How to turn AI into measurable growth.

Our work sits at the intersection of:
- AI strategy
- Go-to-market transformation
- Data-driven business models
-  Strategic partnerships
- Investment readiness

01


AI Strategy & Executive Advisory

Board-level guidance on AI’s economic impact and strategic implications.
02


AI-Driven Growth & Go-to-Market

Re-designing sales, marketing, and product positioning for an AI-first world.
03


Data & Analytics for Revenue

Turning data into predictable pipeline, higher conversion, and better margins.
More services

Expanded Offerings for Tech Companies

In addition to our core services, we offer specialized expertise that helps you scale, innovate, and expand into new markets.

04

Sales Enablement
& Training
We empower sales teams with targeted training, playbooks, and enablement tools that improve performance and increase conversion.
05

Market Research & Competitive Analysis
Gain a deeper understanding of market trends, competitor moves, and customer needs. Our research provides the insights required for informed, data-driven decisions.
06

Partnership
Development & Alliances
Strategic partnerships accelerate growth. We help you identify, structure, and scale alliances, joint ventures, and channel partnerships.
07

Product-Market Fit Assessment
We assess your product-market fit and provide actionable insights to better align your offering with real market demand.
08

Customer Acquisition & Retention Strategies
We design strategies to win new customers and strengthen loyalty. Our approach integrates digital marketing, CRM, and customer experience practices..
09

Brand Strategy & Positioning
We help define your positioning, sharpen your value proposition, and build messaging that resonates with decision-makers..
10

Revenue Operations Consulting
Align sales, marketing, and customer success to improve efficiency and unlock new revenue potential.
11

Digital Transformation Strategy
We support technology-driven transformation by integrating advanced tools, automating processes, and improving operational performance.
12

Investor & Funding Strategy
Preparing to raise capital? We support fundraising strategy, investor materials, and financial narratives that resonate with the right investors.
13

Innovation & Product Development Strategy
Stay ahead of market shifts. We help identify new opportunities, structure innovation initiatives, and build competitive products.
14

International Expansion Strategy
Entering new markets requires the right strategy. We help you navigate regulations, adapt offerings, and build traction internationally.
15

Customer Experience
(CX) Strategy
Deliver seamless, high-impact customer journeys. We help improve satisfaction, loyalty, and lifetime value.
16

Data Analytics
& Insights
Turn raw data into actionable insights that support better decisions and measurable growth.
17

Technology Integration Consulting
We ensure smooth adoption of new technologies that support long-term strategy and operational efficiency.
18

Content Strategy & Thought Leadership
Position your company as a trusted voice. We create content strategies that build authority, credibility, and engagement.
Experience
25 Years of Expertise
Our background spans more than two decades in international high-tech markets, providing deep strategic and operational insight.
Global Reach
With over 10 years of experience in Silicon Valley and Asia (China, Hong Kong, Southeast Asia), we understand global markets and how to navigate them.
150+ Clients, 600+ Events
With strong Swiss and European roots, we have supported a diverse client base with tailored strategies and measurable outcomes.
Quote
“We must move from numbers keeping score to numbers that drive better actions.”
— David Walmsley
“The modern marketer is a lover of data...”
— Kim Walsh
Approach
At GTM Growth Catalyst, we focus on moving from numbers that simply report performance to numbers that drive better decisions.
Our approach is built on three pillars:
Data Science in Marketing
Applying proven, data-driven methods that deliver measurable results.
GTM Strategy
Using best practices from decades of experience in global high-tech markets.
High-Tech
Ecosystem Events
Organizing and moderating events that connect leaders, startups, and investors for learning, networking, and partnerships.
Why Choose Us?
At GTM Growth Catalyst, we understand the challenges technology companies face in fast-moving markets.
Our team combines strategic insight with hands-on execution to help you:
- Accelerate growth
- Scale operations
- Enter new markets
- Adapt to AI-driven disruption

Whether you are a data-driven startup or an established enterprise, our goal is to deliver sustainable, measurable results.
We work closely with leadership teams to create meaningful, long-term impact.
Contact us

Ready to take your company to the next level?

Contact us to explore how we can work together to accelerate growth and build competitive advantage.
Get in Touch
Our Technology Partners
Digital Experience Platform
Marketing Engineering Data Models
Meet Our Team
Ralf Haller
  • 25 years in high-tech industries in business development, product marketing, digital marketing, product management, and project management roles.
  • Global work experience: Switzerland, Germany, Silicon Valley, Hong Kong, Shanghai.
  • Master in Data Science, MIT.
  • Master in Electrical Engineering, KIT.
  • Several online degrees in Digital Marketing, Machine Learning, IoT, cloud, and many others.
Alex Baillet
  • 15 years in Data Science, SW Engineering, IT Security, Crypto Currency.
  • Global work experience: Switzerland, France, Belgium.
  • MBA
  • Several degrees in Data Science, Programming in Python, and many other IT topics.
Prof. Dr. Arnaud de Bruyn
  • Professor of Marketing and Fundraising Analytics at ESSEC Business School.
  • Book co-author: Principles of Marketing Engineering and Analytics, 3rd Ed.
  • Developed a MOOC on marketing analytics with Coursera.
  • Principal at DecisionPro inc. (a U.S.-based marketing analytics software company).
           ESSEC: Arnaud de Bruyn at ESSEC
Services in marketing data science, GTM strategy, and business development for high-tech companies and enterprises.
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