Transform Your Marketing with
Data-Driven Insights

Unlock the power of advanced analytics and strategic marketing to drive your business forward.
About us

Welcome to, your partner in harnessing the power of data-driven marketing and strategic business development.

With over 25 years of experience in high-tech product marketing, product management, business development, and IT project management, we are uniquely positioned to help your business thrive in today’s competitive landscape.
our services

Marketing Data Science Support

Leverage the latest data science techniques to transform your marketing efforts. Our team of experts uses advanced analytics and machine learning to uncover actionable insights, optimize campaigns, and drive measurable results.

Go-to-Market Strategy

Develop and execute successful go-to-market strategies tailored to your business needs. We combine our deep industry knowledge with proven methodologies to ensure your product or service reaches the right audience, at the right time, with the right message.

B2B Tech Business Event Organization

Connect with industry leaders and expand your network through our expertly organized B2B tech business events. Partnering with "High-Tech Connect," we bring together top tech business experts for learning, networking, and potential partnerships.

Training in AI Marketing Tools

Stay ahead of the curve with our comprehensive training programs in AI marketing tools. Learn how to integrate artificial intelligence into your marketing strategies to enhance efficiency, accuracy, and ROI.
Our Experience
25 Years of Expertise
Our extensive background spans over two decades in international high-tech markets, providing us with unparalleled insights and expertise.
Global Reach
With over 10 years of working experience in Silicon Valley and Asia (China, Hong Kong, Southeast Asia), we understand the nuances of global markets and how to navigate them effectively.
150+ Clients
We pride ourselves on our culturally European and Swiss roots, serving a diverse client base with customized solutions that meet their unique needs.
“We must move from numbers keeping score to numbers that drive better actions.
— David Walmsley
“The modern marketer is a lover of data...
— Kim Walsh
Our Approach
At, we believe in moving from numbers that merely keep score to numbers that drive better actions.
Our approach is threefold:
Data Science in Marketing
Implementing data-driven techniques that have been proven to deliver results.
GTM Strategy
Applying best practices and tactics from our extensive experience in global high-tech markets.
Ecosystem Events
Organizing and moderating events to facilitate connections with top tech business experts for learning, networking, and partnerships.
Contact us

Why Choose

Our combination of deep industry experience, global perspective, and dedication to data-driven marketing strategies sets us apart. We are committed to helping your business grow and succeed through innovative marketing solutions and strategic insights.
Contact us today to learn how can help transform your marketing efforts and drive your business forward.
Get in Touch
Our Technology Partners
Digital Experience Platform
Marketing Engineering Data Models
Meet Our Team
Ralf Haller
  • 25 years in high-tech industries in business development, product marketing, digital marketing, product management, and project management roles.
  • Global work experience: Switzerland, Germany, Silicon Valley, Hong Kong, Shanghai.
  • Master in Data Science, MIT.
  • Master in Electrical Engineering, KIT.
  • Several online degrees in Digital Marketing, Machine Learning, IoT, cloud, and many others.
Alex Baillet
  • 15 years in Data Science, SW Engineering, IT Security, Crypto Currency.
  • Global work experience: Switzerland, France, Belgium.
  • MBA
  • Several degrees in Data Science, Programming in Python, and many other IT topics.
Prof. Dr. Arnaud de Bruyn
  • Professor of Marketing and Fundraising Analytics at ESSEC Business School.
  • Book co-author: Principles of Marketing Engineering and Analytics, 3rd Ed.
  • Developed a MOOC on marketing analytics with Coursera.
  • Principal at DecisionPro inc. (a U.S.-based marketing analytics software company).
           ESSEC: Arnaud de Bruyn at ESSEC